Sales
Full Time
Lynchburg
Marketing Consultant
284
WSET has an excellent opportunity for an Entry-Level Marketing Consultant who can connect with clients and help them achieve their business objectives through effective TV and digital advertising. The ideal candidate will possess excellent communication skills, an enthusiastic and passionate personality, have a tenacious yet empathetic attitude, and a drive to succeed! We are currently looking for entry-level candidates interested in a career in media sales. Responsibilities will include, but are not limited to:
Advertising
- Create advertising strategies incorporating TV, mobile, online and digital billboard mediums
- Create short and long-term client campaign plans
- Develop advertising concepts and ideas
- Prepare, negotiate and implement client media buys
- Keep current on all of the company’s digital advertising products
- Understand demographic data as it relates to media buys
- General administrative tasks as needed
Client Relations
- Responsible for generating revenue for the station and meeting monthly goals through effective solicitations, promotions and services including telephone, in-person and email communication
- Develop new business through selling commercial advertising time and other station products by contacting advertising agencies and local advertisers
- Professionally formatted and written documents, including emails, are a must
- Contribute to client proposals and other client documentation
- Maintain and build positive customer relationships
- Document all client contact and file all advertisement documentation
- Handle confidential information with discretion
- Initiate, follow-up and conclude assignments accurately and independently
- Assist in the collection of past due accounts
Qualifications
- Strong desire to be in outside sales
- Strong organizational, written and presentation skills
- Proficient in MS Word, Excel and PowerPoint
- Self-motivated
- Ability to overcome objections and retain a positive attitude
- Working knowledge of new media, digital initiatives and social media required
- Enjoys a fast paced environment with a desire to win
- Professional appearance is a must
- Must have a valid driver’s license, good driving record and your own vehicle
