Senior Account Executive
WRIC ABC8 News is seeking a dynamic and experienced Senior Account Executive to join our high-performing team. In this fast-paced and innovative environment, you'll have the opportunity to drive advertising revenue across multiple platforms, including digital, online, audio, and traditional TV. This is a unique opportunity to leverage your expertise to craft customized advertising solutions that deliver impactful results for our clients.
If you're a self-motivated, results-driven individual with a passion for helping businesses grow, we want you to be a key player in our ongoing success. You'll be instrumental in building long-term relationships and playing a pivotal role in business development.
Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.
Key Responsibilities:
- Account Management & Growth: Cultivate and manage an active account portfolio while proactively seeking new business opportunities. Identify client needs and deliver strategic advertising solutions across multiple platforms.
- New Business Development: Drive growth within the local market by identifying new revenue opportunities. Build relationships with prospective clients, leveraging your market expertise to expand our footprint in the business community.
- End-to-End Sales Process Ownership: Lead the sales cycle from prospecting and proposal development to closing and post-sale follow-up, ensuring sustained client relationships and business growth.
- Collaborative Campaign Development: Partner with clients and internal teams to create integrated, customized advertising campaigns that span TV, digital, and other media channels.
- Achieve Sales Targets: Consistently exceed revenue goals on a monthly, quarterly, and annual basis by providing excellent account management and leveraging strategic growth initiatives.
- Client Relationship Management: Regularly engage with clients to review goals, provide performance insights, and offer media strategy guidance that aligns with their business objectives.
Requirements & Skills:
- Proven Sales Success: A results-oriented, high-energy professional with a strong track record in account management and business development in a fast-paced, multi-platform environment.
- Client-Centric Approach: Deep understanding of client needs and a proven ability to craft and deliver solutions that exceed expectations.
- Expert Communication & Presentation Skills: Skilled in creating and delivering persuasive sales presentations that clearly communicate value to clients.
- Tech-Savvy & Adaptable: Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook) and quick to adapt to new tools and technologies.
- Collaborative Team Player: Strong ability to collaborate within a team-selling environment and work cross-functionally to deliver the best outcomes for clients.
- Educational Background: A Bachelor's Degree, or equivalent experience in sales.'
- Valid Driver's License: A clean driving record and the ability to travel locally as needed.
Preferred Qualifications:
- Digital Media Expertise: Experience with SEM, CTV, native advertising, or social media campaigns is highly preferred.
- Media Sales Background: Prior experience in media sales, especially in a sell-side role, is a plus.
Compensation & Benefits:
- Comprehensive Benefits Package: Medical, dental, vision, life insurance, 401(k), paid vacation, and holidays.
- Career Development: Ongoing training, mentorship, and opportunities for career advancement in a dynamic and evolving industry.
Join WRIC ABC8 News and be part of a team that's driving innovation and growth. Apply today and take your career to the next level!
