Alpha Media – Fredericksburg, VA is seeking a dynamic, results-oriented full-time Marketing Specialist who has a proven record of building and maintaining ongoing relationships with existing clients through the entire sales cycle. The ideal candidate must possess proven business development and sales experience, be a self-starter that is able to work with clients to meet marketing objectives and sell the value of Alpha Media's local radio and digital brands.
Alpha Media is a diverse multimedia company sharing your favorite music, sports, and news across a variety of platforms. Whether it’s on your phone, desktop, tablet, Alexa, Google Home, or in your car, our stations will enhance your journey. We hire and retain top talent who are unique, innovative, and vibrant. We believe in creating progressive products, world-class events, and building strong relationships in our communities.
Headquartered in Portland, Oregon, Alpha Media owns or operates over 200 live broadcast radio stations and digital properties covering all formats serving 44 markets across the United States. In addition to our over-the-air broadcasts, Alpha audio products can be heard across multiple platforms, including all major smart devices. Strong relationships with our listeners and clients in the communities where we live and work keep Alpha Media true to its local-first heritage.
Learn more about Alpha: http://www.alphamediausa.com
Responsibilities for this position may include:
Successfully uncover and close new advertisers utilizing multimedia campaign strategies.
Understand and know how to consult on digital from managed services, such as SEO, SEM, and digital marketing including mobile to social and programmatic advertising.
Lead the setup and execution of campaigns across multiple platforms.
Ensure that company initiatives and tools provided are used and maximized.
Participate in weekly sales meetings and training sessions.
Outline and oversee a measurement strategy with results delivery both internally and externally.
Provide performance analysis and end-of-campaign reporting to advertisers.
Stay informed on relevant media and advertising trends and innovative solutions to bring to your advertisers.
Provide consultation and educate advertisers and agencies on best media product solutions and best practices to achieve results.
Requirements of this position include the following:
A minimum of two years’ sales experience.
A proven track record delivering strong and consistent sales growth while consistently exceeding revenue targets.
Experience with digital media and attribution platforms and advertising metrics.
Experience with influencing decision-making with advertisers.
Ensure the attainment of monthly, quarterly, and annual budget goals.
Strong written and oral communication skills for presentation.
Ability to thrive in a fast-paced, high-growth, rapidly changing culture and environment.
The role requires an enthusiastic and hardworking person who exudes passion for Alpha Media’s unique platform and value proposition.
This position requires a fully insured personal vehicle and a valid driver’s license.
Preference may be given to candidates who have the above experience plus the following:
Experience building strategic presentations and dynamically presenting them to clients.
Experience and knowledge of G-Suite programs.
Bachelor’s Degree in a related field.
Benefits:
Alpha Media invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits.
Employer sponsored medical, dental & vision insurance with a variety of coverage options.
Employee Assistance Program (EAP) for full time and part time employees as well as all household members at no cost.
401(k) with discretionary employer matching.
Paid vacation, company holidays and a birthday day for you to use during your birthday month.
Alpha Cares – paid volunteer hours.
Pet adoption subsidy.
Alpha values Integrity, a Can Do Attitude, Passion, Competitiveness, Creativity and embraces that work can be FUN. If these qualities are important to you and you feel you check off the qualities we are looking for, apply now and let's talk.
Alpha Media is an equal opportunity employer and participates in E-Verify.
