Alpha Media - Fredericksburg, VA is seeking a dynamic, results-oriented Integrated Marketing Consultant (Sales) who has a proven record of building and maintaining ongoing relationships with existing clients through the entire sales cycle. The ideal candidate must possess proven business development and sales experience in Digital and/or Radio platforms. You must be a self-starter that is able to work with clients to meet marketing objectives and sell the value of Alpha Media's digital and local radio brands. This is not a startup position as we have established, long-term business clients you will be working with from the start. Our Digital business continues to grow at an extremely rapid pace along with our top-rated, top-billing local Radio group consisting of four live and local heritage stations and two statewide Radio Networks. Our team believes in a total solution approach using all our assets to bring long-term results for our business partners.
- Generating new business and growing existing clients.
- Customizing marketing solutions integrating multiple channels of marketing that meet the client’s key marketing objectives, such as branding and awareness, building engagement, and conversion-driven campaigns.
- Coordinate and collaborate with our Radio and Digital Services teams to achieve client objectives.
- Analyze and coordinate with our execution team to assure KPIs are being met.
- Analyze and understand higher-level reporting metrics such as web traffic, CPA, engagement rates, ROI/ROAS, to be reviewed with the client,
- Embracing and championing company initiatives and utilizing tools provided to succeed.
- Participating in weekly sales meetings and training sessions.
- Inputting client orders and working with both production teams and the client success team to collect all needed information/creative to successfully launch a campaign.
- Ensuring attainment of monthly, quarterly, and annual budget goals.
- A demonstrated knowledge of marketing strategies for scheduling radio campaigns, digital media products, strategies, and how to sell them.
- A minimum of 3 years of sales experience.
- A proven track record of delivering strong and consistent sales growth while consistently exceeding revenue goals.
- Strong written and oral communication/presentation skills.
- Ability to thrive in a fast-paced, high-growth, rapidly changing culture and environment. Stress tolerance especially with tight deadlines and financial pressures.
- The role requires an enthusiastic and hardworking person who exudes passion for Alpha Media’s unique platform and value proposition.
- This position requires a fully insured personal vehicle and a valid driver’s license.
- Prior broadcast industry experience.
- General knowledge of sales concepts and sales software.