WDBJ7, WZBJ and WDBJ7.com is a Gray owned dominant CBS affiliated media powerhouse in beautiful Roanoke, Virginia. Known as “Your Hometown Station®”, WDBJ7 and WZBJ serve 26 counties across the Blue Ridge Mountain region and produces more than 55 hours of award-winning local news coverage, more than any of its competitors in the Roanoke/Lynchburg market.
Job Summary/Description:
The Multimedia Consultant is responsible for implementing sales strategies and growing revenue on all television and digital sales initiatives. New business development is key responsibility of this position.
Duties/Responsibilities will include, but not be limited to:
- Selling online advertising consistent with station policies and rate guidelines; responsible for rate negotiation with clients
- Responsible for cultivating and maintaining client relationships at all levels
- Prospect and developing new advertisers
- Apply creative marketing plans to generate new revenue opportunities
- Maintain current working knowledge of interactive products and their functions
- Prepare and present proposals to advertisers
- Collect money as needed for outstanding accounts
- Performing research and developing leads for new online revenue opportunities
- Service existing accounts and create special sales opportunities specific to each client
- Assist in creating presentations, sales materials and online creative ads
- Maintaining accurate recordkeeping of all digital sales inventory
- Performing other incidental and related duties as required and assigned
Qualifications/Requirements:
- Computer literacy, knowledge of Microsoft Office
- Strong understanding of both broadcast and interactive sales
- Able to build and maintain relationships
- Able to maximize rates and availability
- Able to execute sales initiatives
- Able to lead and motivate a team of account executives
- Able to manage transactional sales activity for multiple products
- Excellent communication skills are required
- Strong negotiating skills
- Strong organizational skills and prioritizing skills within a fast-paced environment is required
- Able to quickly, accurately and calmly handle decision-making process
- A strategic thinker is required; someone who can build and grow a business with leading brand and direct marketers
- Must have the ability to adapt quickly to changing priorities
- Must have the ability to make solid business decisions and implement necessary changes
- Good follow-up skills are essential
- Must be a detail-oriented sales professional with excellent project management, presentation, and interpersonal skills
- Ability to communicate effectively is required
- Must represent the company with professionalism and integrity.
- Requires strong leadership skills
- Must maintain a high level of confidentiality
- Ability to work independently with minimal supervision, yet committed to team environment
Education -
- Bachelor's degree in marketing, advertising or a related field is strongly preferred
Licensing/Certifications -
- Must hold a valid driver’s license and be insurable
Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references
