WFXR and WWCW, the local FOX and CW affiliates in Roanoke, Virginia has an immediate opening for a highly motivated and creative promotion manager. This position will work closely with the Director of Operations in developing brand and marketing strategies for WFXR, WWCW and WFXRTV.com. Successful candidate must have excellent copy writing and conceptional skills. Must have strong interpersonal and communication skills and the ability to work well under pressure and prioritize multiple projects. This position will also manage our talented promotions team.
Provides leadership for the promotions team.
Works closely with the Director of Operations to makes decisions regarding hiring, evaluation, promotion and termination of employees.
Develops and supervises all local promos including topicals, image and other on-air and online promotional campaigns to enhance station competitiveness.
Responsible for outside advertising, including network coop advertising for radio, print and outdoor advertising.
Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site.
Responsible for promotion contests, including legal documentation and contest rules
Creates client promotions and promotional proposals with members of the Programming and Sales teams.
Maintain network and syndicated promotion for all stations.
Work in a fast-paced, deadline driven environment and ensure that assigned projects are delivered on time.
Prepares budgets and approves budget expenditures.