Promotion
Full Time
Roanoke
Creative Services Director
673
WFXR/WWCW, the local FOX and CW affiliates in Roanoke, Virginia is in search of a dynamic Creative Services Director to lead our promotions team. This position is responsible for campaign development – creative and strategic. Successful candidate must have a proven marketing plan growth track record of strategic growth of audiences. The Creative Services Director is a department leader who is responsible for leading the team’s promotional and community service projects as well as coaching and growing our talented team, our service to the community and our products.
- Develops and executes the multi-platform marketing plan that will grow WFXR News brand, WFXR and WWCW, and enhance station competitiveness
- Provides leadership for the promotions team
- Makes decisions regarding hiring, evaluation, promotion and termination of employees
- Develops and executes promotions strategies to enhance station competitiveness
- Manages and leads the department to create new and profitable events
- Manages recruitment and development of talented promotions team members
- Prepares budgets and approves budget expenditures
- Resolves customer complaints regarding promotions
- Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
- Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
- Creates and reviews operational records and reports to assess the efficacy of promotions
- Creates client promotions and promotional proposals with members of the Programming and Sales teams
- Performs other duties as assigned
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Fluency in English
- Excellent communication skills, both oral and written
- Minimum five years’ experience in media promotions
- Experience with Adobe Premiere and After Effects preferred
- Experience with video production (camera operating, lighting, audio, etc.)
- Proficient with digital media, social media, graphics and graphic design
- Creative and television writing experience preferred
- Valid driver’s license with an acceptable driving record
- Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
