Political Advertising Lowest Unit Charge Window Opens
In 2018, Virginians will be electing members of Congress and in many localities will be electing local representatives and officials. The general election is scheduled for November 6, 2018. The LUC window for the November 6 general election will open on September 7, 2018. Broadcasters should contact their local county board of elections for details. A complete list of county boards of election is available on the
Virginia Board of Elections website at https://www.elections.virginia.gov/index.html. The LUC rule does not apply to non-candidate third party political advertisers.
