VAB Advertising Campaign

For 5 years, the VAB has been engaged in a major multi-media advertising campaign that positions local radio and television as being more contemporary and more relevant than ever. It is up to you, our VAB member stations, to make sure the spots get aired and the message gets out. 

And what a message it is! We have facts to prove our dominance to rational thinkers and emotional moments that will win over hearts. The recurring thread throughout the advertising is the fact that people spend more time with radio and television than all other media combined. This is how people choose to spend their time, and as a result, local radio and television reach more people and touch more lives. What more could a business owner want in an advertising medium? Well, if they want to compliment local broadcasting with web visibility, we also point out that local broadcast station websites are the most visited local sites around. That combination makes local radio and television advertising a no brainer.

This was the biggest advertising effort ever undertaken by the VAB and big things have happened because of it. With your continued help, this campaign has became a milestone moment for local broadcasting. Of course, you need to leverage this advertising while it's out there in order to get your share of the sales it will generate. The first step is to know how the various elements interact with each other.




Welcome to the Virginia Association of Broadcasters website. All your favorite content is here along with some great new features. For over 50 years, the Virginia Association of Broadcasters has been dedicated to advancing broadcasting while providing valuable services for VAB members. Please take a look around and see what's new with the VAB…and thanks for visiting.



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  • Regional Meeting
    Tuesday, April 24, at 12:00 at the Town Center City Club, Virginia BeachMore
  • Regional Meeting
    Thursday, March 22, at 12:00 at the Spotswood Country Club, HarrisonburgMore
  • VAB Board Retreat
    Friday, October 5, at 12:00 at the Farmington Country Club CharlottesvilleMore


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  • December 24 Deadline for Radio Online Public File Uploads!
  • FCC Sets Clearing Target and Start Date for Stage 3 of Incentive Auction


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  • Multimedia Journalist
    03/16/2018 View
  • Legal Reporter
    03/16/2018 View
  • Program Director
    03/16/2018 View

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