The MultiMedia Sales Manager (MSM) is a strategic driver and a hands-on leader for the local sales team. This individual will be responsible for leading and growing the station's broadcast and digital revenue streams. The MSM manages and coaches the local team to achieve the station's overall sales budgets.
Duties/responsibilities include, but are not limited to:
• Own achievement of the station's local sales budgets (broadcast and digital), setting targets and tracking performance.
• Recruit, train, and supervise local Media Executives
• Develop and execute integrated sales strategies that drive revenue across broadcast and digital channels
• Plan and lead the strategic growth and monetization of digital products and packages
• Expand and diversify the station's internet advertising base through prospecting, partnerships, and rolling out/training new product development
• Lead sales training and coaching programs to elevate the performance of local Media Executives for both broadcast and digital
• Manage, mentor, and hold accountable a team of local Media Executives
• Recruit and onboard top talent as needed. Continuously recruit to build bench strength
• Act as a client-facing resource for key accounts - building relationships, presenting solutions, and ensuring excellent client service delivery by everyone in the sales department
• Analyze market and performance data to identify opportunities, optimize pricing and packaging, and report on results to senior leadership
• Assist the Director of Sales in managing inventory, research, personnel, and rates
• Develop packages and sponsorships as needed
• Remain current with market conditions
• Develop strategies with the Director of Sales for expectations in goal setting
• Establish strategic plans for local/digital sales goals
• Develop and implement plans, creative management, marketing techniques, and new products to generate new revenue opportunities for both broadcast and digital
• Develop and maintain accountability to ensure department goals are met
• Develop new revenue streams
• Approve and clear orders
• Help manage inventory
• Make sales calls with Media Executives
• Evaluate customer service concerns as needed
• Actively participate in weekly creative meetings to help grow business in sales, digital, and contesting
• Perform other job-related duties as requested
Qualifications/Requirements:
• Computer literacy, knowledge of Microsoft Office
• Proficient in Word, Excel, and PowerPoint
• Excellent written and verbal communication skills
• Strong organizational skills
• Excellent time management skills
• Must have a keen ability to negotiate business
• Strong understanding of broadcast television sales on-air and online
• Strong knowledge of digital advertising products, programmatic basics, audience targeting, and measurement metrics
• Able to execute sales initiatives
• Overall knowledge of Nielsen/comScore ratings and methodology is essential
• Wide Orbit, Microsoft Excel, and WOMS experience is preferred.
• Ability to build and maintain relationships and trust with clients
• Able to lead and motivate a team of Media Executives
• Ability to set strategic direction both internally and externally
• Must be able to give public presentations
• Must be a good listener
• Ability to adapt quickly to changing priorities
• Advanced knowledge of current station programming schedule
• Ability to remain current with market conditions and competition
• Ability to lead local account executives and digital account executives in achieving sales goals
• Ability to meet tight deadlines and work well under pressure
• Ability to quickly, accurately, and calmly handlethe decision-making process
• Ability to work with other sales leaders
• Ability to remain positive and foster a positive work environment
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WDBJ-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
