Job Details

Centennial Broadcasting II, LLC Job Bank Posting

Employment Type:
Full Time
Fredericksburg, VA
Job Position Title:
Marketing Director
Times Viewed
Job Description:
1. Development and implementation of the marketing strategy for WBQB and WFVA. 2. Overseeing implementation of the marketing strategy - including campaigns, events and digital marketing. 3. Ensuring that the relevant marketing objectives are developed and implemented 4. Develop promotions or contests designed to maintain and recycle current listening audience for use on-the-air broadcasts. 5. Insure contests and/or promotions are administered according to the rules by maintaining necessary files and by personal oversight of the administration of various promotions and contests and communicates with the corporate office on all promotions that involve significant legal exposure as defined in Company Policy and Procedure 302. 6. Work closely with entire management team to define marketing materials and programs. 7. Hire, coordinate and manage activities of all part time Promotions Assistants. 8. Coordinate and as often as possible attend outside station functions. 9. Plan and execute in consultation with Market Manager all station NTR Events. Effectively manage the expense budget for all station NTR Events. 10. Insure that all employees of the station are kept informed of promotions and other events. 11. Develop, submit for approval and operate promotional activities within budget restraints. 12. Prepares, develops and submits for approval promotion department budgets; insures department expenses are maintained within budget limits and provides monthly budget variance reporting for the promotions department. 13. Insures all new employee orientation programs for Promotion Assistants and board-op procedures are followed in accordance with established personnel policy. 14. Writing of radio promotional copy, press releases, proposals and promotional reports to be approved by the Market Manager. 15. Assist with contest management, contest winners and prize management. 16. Other duties as assigned by the Market Manager.
Expiration Date:


Copyright 2014 Virginia Association of Broadcasters. All Rights Reserved.
250 West Main Street • Suite 100 • Charlottesville, Virginia 22902
434-977-3716 • 434-979-2439 fax