Job Detail

Mel Wheeler Inc. Job Bank Posting

Employment Type:
Full Time
Roanoke, VA
Job Position Title:
Social Media Manager
Times Viewed
Job Description:
Wheeler Broadcasting operates: WSLC – Star Country, WXLK – K92, WSLQ – Q99, WVBE – Vibe Radio, WFIR, WLNI, WPLY-Sports Radio and The Rock Channel. Position Summary: The Social Media Manager will develop and implement daily marketing and promotional efforts through Facebook, Twitter, Instagram, YouTube, Pinterest, and other platforms. The multi-media content strategy will help to cultivate leads through campaign promotions while increasing brand awareness for Wheeler stations. This position will also assist with SEO strategy. The Social Media Manager will monitor and respond to listener engagement, encouraging online advocacy and expansion of digital outreach efforts. They will work collaboratively with the Digital/Programming/Promotions departments to oversee implementation of all social strategies. The Social Media manager will attend live events in order to interact with listeners and post photos and videos in real-time to relevant social accounts. Finally, they will report to stakeholders on the ROI of all social efforts. Essential Job Duties include but are not limited to: Content Creator • Perform initial, in-depth brand discovery to determine ideal demographics for each social media platform (by radio station) • Manage editorial content calendar, leading creative development process from ideation to execution for each digital promo campaign • Write and edit content that speaks specifically to the users of each platform and demographic of each station in order to increase listener engagement and ROI • Ensure consistent brand messaging and voice for each radio station and personality • Collaborate with on-air personalities to help them achieve their online goals • Leverage partnerships with fan clubs, bands and brand advocates to maximize exposure for unique content • Work with internal teams to expand and organize video content library • Look into increasing new artist/local talent promotion in order to develop unique, sharable content • Live and breathe the station brands and lifestyles • Attend live events, engage with listeners on-site and on-line. • Shoot and edit video of station content, personalities, events and promotions Community Management • This position is an extension of the stations promotions team, monitoring the social presence of each station to ensure timely and appropriate responses to listener queries. • Oversee social workflow, defining and prioritizing requests and content. • Promote collaboration both internally and externally • Demonstrate flexibility and proficiency for creative problem solving • Foster increased engagement with ALL digital platforms • Convert people into brand ambassadors and lifelong fans • Attend events to interact with listeners and post live photos and videos Data Analyst • Do a deep dive into engagement trends across all social sites to measure effective posts, campaigns and content. • Stay up-to-date on social media trends and best practices • Monitor all competitor’s campaigns and social strategies • Discover and develop new strategies and draw insight from historical data • Report on campaign success to key stakeholders (likes, shares, reach, leads, sales, etc.) • Identify opportunities for each social media platform, provide recommendations Additional Skills: • Must have a Bachelor’s Degree and a minimum of 5 years of experience with Social Media. • Experience working with a Mac OS, iPhone & Android mobile devices, nightlife, photography, photo and video editing. • Search Engine Optimization (SEO) strategies and content creator Aptitude for strategic communications, with extraordinary written and verbal skills. • Superior organization skills; extremely detail-oriented • Experience working with WordPress • Must be available on some weekends, nights, and after hours, dependent on station/client need • Adaptable & resourceful • Calm in a crisis • Creative!!!! If you think you’ve got what it takes, email your resume and cover letter to Mel Wheeler, Inc. is an Equal Opportunity Employer
Expiration Date:


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250 West Main Street • Suite 100 • Charlottesville, Virginia 22902
434-977-3716 • 434-979-2439 fax