Membership Benefits
Advancing Broadcasting
- Sponsoring scholarship and intern programs to help educate future broadcasters on the intricacies of the industry
- Assistance with your employment recruiting to meet FCC mandated EEO requirements through the VAB automated web site
- Featuring an awards program to recognize excellence in station programming and commercials
Consultant Advice
FREE advice from consultants retained by the VAB on issues concerning FCC issues and general employment matters.
- FCC Regulations/EEOC Guidance Attorneys, Wade Hargrove, Mark Prak and Marcus Trathen, are only a phone call away for topnotch legal advice from a firm that specializes in FCC matters.
- Human Relations Legal Advice Wage and hour, hiring and firing, and Americans with Disabilities Act solutions are always available from Attorney John Kruchko and his associate, Paul Lusky, who specialize in guiding management through the minefields of personnel problems.
These are friendly and helpful experts who are ready to serve you.
Education
Sales training for account executives from experienced professionals.
At Winter and Summer conventions and at mid-year seminars, the VAB conducts information seminars on topics such as:
- How to Work Effectively with Ad Agencies
- How to Reduce Music License Fees
- Broadcasting and the Information Highway
- Equipment Financing
- Rating Services
- Radio News Listening Attitudes
- Newsrooms as Profit Centers
- Prospecting for Sales People
- Teamworking Sales
- Selling Time for Greater Profit
- Time Management Ideas
These meetings and conventions allow you to gather, in a friendly manner, with everyone who associates with
broadcasting today: suppliers, manufacturers, regulators and competitors.
Sales, news and production seminars are offered at reasonable fees for station personnel.
A monthly newsletter is published to keep you abreast of immediate developments in the industry.
A clearinghouse of valuable information.
Promoting Radio & TV Advertising
Promoting radio and television advertising to the business community
- On-air campaigns
- Trade shows
- Convention sponsorships
- Liaison with Virginia Lottery
- Marketing seminars
- Station/agency competitions
- Contact with advertising agencies and public relation firms
Government Affairs
The VAB's executive director and registered lobbyists represents the industry before the General Assembly, State
Agencies, Congress and any hearings around the state that affect the broadcasting industry. The VAB has successfully lobbied
for legislation allowing cameras in the courtroom and will continue to monitor legislation important to the success of the industry in order to:
- Maintain a media friendly Freedom of Information Act
- Defeat legislative attempts to prohibit beer and wine advertising
- Keep sales tax off advertising
- Influence Congressional legislation and FCC regulations on the Satellite Home Viewer Act and low power radio, and all
other issues that impact broadcasting
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